CEVA’s Prevost interviewed about Scuderia Ferrari partnership
Interview with Harold Prevost, Global Director of Marcom, External Communications and Partnerships, and Vincent Malhaire, Head of Contract Logistics Europe.
Q: How did the idea for this project originate? Harold Prevost: As CEVA, we are the official logistics partner of the Scuderia Ferrari HP team. Our partnership brings together two worlds, motorsports and logistics, with shared values and an approach based on precision, speed and teamwork skills under intense time pressure, accompanied by unique emotions. And that’s what we wanted to show to our teams, customers and partners, so they could feel the adrenaline and passion that comes with logistics for Scuderia Ferrari HP. This is how this container roadshow about the partnership was born, out of passion, pride and a desire to share the best.
Q: What is this container exhibition roadshow? Harold Prevost: The partnership with Scuderia Ferrari HP is a key component of our strategic ambitions. Since 2022, this project has supported the fantastic transformation of CEVA Logistics into a top 5 global logistics player and the preferred service provider for our clients. Achieving such an ambitious goal requires everyone’s contribution and the partnership with Scuderia Ferrari HP helps us embarking all employees, everywhere in the world, and developing their team spirit and their pride in being part of CEVA Logistics. Therefore, we want to offer them the opportunity to get as close as possible to the unique world of Formula One™.
Vincent Malhaire: It’s a unique interactive exhibition we are organizing for the first time, showcasing the successful partnership with Scuderia Ferrari HP and showing at 9 key CEVA logistics centers across Europe. It is also unique because we managed to put the whole thing in a 40-foot standard shipping container. Our visitors were able to see it for the first time at our booth at the transport logistic trade fair in Munich, and it set off from there on a tour that will last until October. We have already shown it to our teams, customers and partners at CEVA’s logistics centers in Corbas in France, Magnice and Oltarzew in Poland, Kostolny Kracany in Slovakia, Százhalombatta in Hungary, and Hamburg, Germany. Ahead of us are more pit stops in Somaglia, Italy, from where we will return to Germany, Grosbeeren and the grand finale in Leipzig. Each of the dates is not coincidental, it has been perfectly synchronized with Formula OneTM race weekends, to connect the world of logistics with the excitement of the racetrack even more strongly. Such a roadshow is the opportunity to gather all collaborators’ families to discover the partnership in a friendly atmosphere thanks to many activities around the exhibition
Q: What was the biggest surprise for those who were already able to see the exhibition? Vincent Malhaire: For many, the surprise was the sheer size of the container and how well it was adapted to the requirements of the exhibition. But above all, the extraordinary atmosphere we were able to create, with the sounds of racing, team radios and pit stops. Also very impressive were the graphic elements combined with interactive presentations on the screens and the authentic equipment accessories of the two Scuderia Ferrari HP drivers on display.
Q: It is not only an exhibition, but also a complex logistical project. What are the keys to its success? Harold Prevost: In the implementation of complex projects, especially on a large scale, precise planning is fundamental. We prepare detailed schedules, set goals, anticipate each stage and imagine the result. Everything comes together perfectly, but even the best-designed plan must face reality and situations that were difficult to foresee beforehand. These challenges also accompany the organization of a container roadshow. Flexibility and quick response are always the keys to success, and this is the approach we follow in organizing both this exhibition and our partnership with Scuderia Ferrari HP. That’s why we are experts in motorsports logistics.
