Bollore USA partners with Boots for Africa

Bolloré Logistics USA partnered with Boots for Africa to hand over 400 pairs of shoes to the flood victims in KwaZulu-Natal (KZN), a coastal South African province, on July 4th, 2022.

Bolloré Logistics sponsored the transport and logistics requirements of the Boots for Africa initiative.

Boots for Africa is an organization dedicated to collecting and distributing pre-loved sports shoes/gear to African countries, equipping and empowering promising athletes in under-resourced communities. They have been dedicated to this goal since 2007 and in the past 15 years, have assisted over 39,000 children in 11 African countries to reach their full potential and overcome adversity.

The partnership started a 5 years ago with Bolloré Logistics South Africa and have since then donated over 9,000 pairs of shoes and 1,800 other sporting items (tennis, hockey, golf, etc.). More recently, the organization has received additional support from Bolloré Logistics agencies in Europe and now expanding this partnership to North America.

The boots and shoes were collected in San Francisco and New York and stored by Bolloré Logistics New York who facilitated all the customs logistics, and then transported the boots to Johannesburg, where they were stored in a warehouse until the handover.

“We’re very excited to be part of this initiative launched by Bolloré Logistics South Africa with Boots for Africa. We hope that our contribution will help children practice a sport they love. For organizations like Boots for Africa, logistics is a costly necessity to transport items collected from all around the world and we consider that it is our responsibility to use our expertise to help women, children and families aim for and achieve a better life,” says Marc Sawaya, CEO USA.

Boots for Africa is now partnering with Bolloré Logistics Canada for the next shipments of soccer boots that have been collected in Vancouver. The majority of the boots are pink and will all go towards the girls.